Is bigger always better? So often large-scale events can be overwhelming and sometimes disappointing for attendees. Large groups of people trying to network will typically find a small group of familiar faces and remain there for most of the event.
It’s like that with big conferences too, sometimes more isn’t better, it’s just more. Over the past few years there’s been a trend of conferences and events getting shorter and smaller. Sure, it could be budget restrictions and management wanting their team to spend less days out of the office but it also challenges business owners to get the most bang for their buck and squeeze in maximum information into minimum hours.
Small events, say under 20 people, can not only be more productive but deliver real benefits for every attendee. They can often create a more comfortable environment where deep conversations are held and better connections are made. There are no awkward silences at Q&A time, because everyone is comfortable speaking up and contributing to conversations.
From a practical side, small events also mean less planning and no pressure to host the biggest and best budget-blowing event.
You could also create a number of smaller events within one large event, and build in that boutique, personal touch that only intimate meetings can deliver.
Here are a few tips on making sure your small event delivers a big impact:
1. Get creative.
Smaller events allow a bit more room to be creative, especially when choosing your venue. Find a space that encourages creativity and networking. More private settings will typically make for better connections. It’s also vital to keep functionality in the forefront of your mind – the venue you chose must have everything you need in terms of AV equipment, catering, etc. so you aren’t wasting precious time organising extra during your event.
2. Create guest specific content.
Small events give you the opportunity to know exactly who’s attending and what the event should deliver. Choose a topic or create an agenda that’s relevant to your attendees and ensures the best use of their time and make sure you stick to your agenda. Make use of the wall and post your schedule up for all participants to see and tick off items as you go. It’s a great way for everyone to feel like you’re all making progress.
3. Keep it social.
Planning smaller sized conferences gives you more flexibility in your socialising as well. Consider a pre or post activity in conjunction with your main event. Choosing the right activity will leave your guests feeling energised and motivated which is always a bonus.
4. Follow up.
Hosting small groups makes it easier to end your event with a clear understanding of 'what’s next.' Since you’re also working with a smaller group, it makes it easier to keep everyone on track when you follow up a short time later to make sure everyone is still ticking their goals.
Need some help finding the best venue for your upcoming conference? Contact us today.