Earlier this year Business Retreats Australia employed a Melbourne based graphic design business, Sun Shiny Design, to create a new Corporate Identity. Corporate identity is the visual face of your business or brand. It should reinforce your company values and what you stand for. The challenge for Business Retreats was to create a fresh image that is relevant and contemporary. Business Retreats is an established business which has had a logo that has served them well for many years. The new direction aims to build on their existing heritage and create a new, fresh and exciting strategy that reflects where Business Retreats sits in a marketplace that is ever more sophisticated and discerning. |
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April 2020
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